I have just begun working on a new, live brief for E4, which I am very excited about. I have been asked t produce an ident lasting exactly ten seconds but it can be as weird as I want and any media. I am looking forward to exploring all the different ways I could approach this, it's really good to have soooo much freedom op produce something really fun for such a well known client.
I have began by looking at various kinds of idents and mini-stingers that were produced for E4 and other companies to get a better understanding of the quality of work out there and then I went onto generate some ideas for my concept. I have chosen three from these that I feel I want to take forward and experiment with visually, and have produced some rough character designs for them.
Concept 1- The Abducted Cow
Concept 2- The E4 Hopper/Rabbit
Concept 3- The Hungry Little Mouse
I am now busy creating conceptual pieces, including style frames to get a better idea of how these three concepts will look closer to the finished idea. I am ainimg to have all concept art work and storyboards complete by wednesday night and I shall post them for you to have a peek at, and see how the ideas are shaping up!
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